Turin, January 26 2021 – Urban life has always been built around social interactions – from sharing common spaces with neighbors to sharing desks in an office. The recent pandemic has forced a rethink of the way people move through their daily activities. In the constantly evolving, and multicultural city of Dubai, Pininfarina Architecture has conceived a new contemporary living experience, called Cloud Hub, on behalf of the local real estate developer M/s L.K. Investments Limited,
At the hearth of the vibrant Jumeirah Village Circle district, Pininfarina Architecture designed an iconic, multi-pourposed building that will integrate both co-living and co-working spaces open both to expat and to local communities. Cloud Hub is the perfect blend of community, convenience, comfort and competitively-priced, where both expats and locals can enjoy the vibes coming from the interaction of traditional and international cultures. Looking at the Expo theme, Connecting Minds, Creating the Future, the project aims at fostering interaction among young generations, creating a community hub fueled by ideals of openness, community and collaboration.

Many realized, during the global lockdown, how important are the interactions in our daily life. Indeed the overall Cloud Hub experience is created by a system of common areas to socialize and share the services. The heart of the project is the Cloud Lounge on the ground floor; a mixed use space where people can work, but also where people can spend their spare time relaxing, reading a book or having a chat with their neighbors in a dynamic and creative environment. Free access even for non-residents will help to transform it in a trendy spot in the JVC district.
Within Cloud Hub, well-being of each and every user is at its core, taking into account carbon emissions and iar quality, lighting and comfort. A 5 star gym is available for tenants to take control of their phisical and mental health; a complete set of gym equipments and a generous space for yoga lessons will stimulate people to take care of their body and their mind.
A rooftop swimming pool is another valuable amenity that helps reduce stress and anxiety, improving the quality of residents’ life.

The L-shape building hosts 60 apartments; 4 unit types fits the different users needs. All the units, apart from featuring all the comforts available , allow the tenants to enjoy the natural light thanks to large glazed façades that visually merge the internal space with the external balconies.
The articulation of the façade is characterized by a pattern of alternating GFRC panels(reinforced concrete with glass fiber), manufactured using digital molding processes and glass panels.